Unrivaled Nutrition for Women’s Health

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Cellular Aging Support

Targeted antioxidants to support healthy cellular aging and energy, mitochondrial health, and help maintain a healthy inflammatory response.*

From $29.99/mo $49.99/mo
Choline+

Choline+

4.9
Rated 4.9 out of 5 stars
220 Reviews

Our vegan Choline+ supports baby's brain and cognitive development during pregnancy and after birth.*

From $15.59/mo $25.99/mo
Cognitive Support

Cognitive Support

4.9
Rated 4.9 out of 5 stars
91 Reviews

Optimal nutrients, including clinically studied CognatiQ®, support daily cognitive performance with mental clarity, focus, and energy.*

From $39.59/mo $65.99/mo
Hydration Support

Hydration Support

4.5
Rated 4.5 out of 5 stars
821 Reviews

Electrolytes and trace minerals with a hint of lemon support hydration, occasional nausea, and hydration during breastfeeding without sugar or artificial sweeteners.*

Lemon flavor
From $27.59/mo $45.99/mo
SEASONAL DEFENSE FORMULA
Immune Support

Immune Support

4.8
Rated 4.8 out of 5 stars
170 Reviews

Our pregnancy-safe, kid-friendly powder with elderberry includes zinc and clinically studied pre/postbiotics for immune support.*

From $35.99/mo $59.99/mo
BEST SELLER
Prenatal Collagen Protein

Prenatal Collagen Protein

4.9
Rated 4.9 out of 5 stars
852 Reviews

Grass-fed and sustainably sourced hydrolyzed collagen peptides support amino acid needs, pelvic floor health, and healthy hair.*

From $29.99/mo $49.99/mo
Prenatal Iron

Prenatal Iron

4.9
Rated 4.9 out of 5 stars
280 Reviews

Ferrochel iron has been clinically shown to cause fewer gastrointestinal upsets compared to other forms of iron.*

From $13.19/mo $21.99/mo
BEST SELLER
Prenatal Multi Capsules

Prenatal Multi Capsules

4.7
Rated 4.7 out of 5 stars
2,589 Reviews

Our most comprehensive Prenatal Multi (capsule form) includes 26 optimal nutrients to support fertility, pregnancy, and postpartum.*

From $37.79/mo $62.99/mo
BEST SELLER
Prenatal Multi Essentials

Prenatal Multi Essentials

4.7
Rated 4.7 out of 5 stars
2,589 Reviews

For those who prefer fewer capsules, our 3-capsule prenatal includes 23 nutrients at radically better dosages than the typical prenatal.*

From $25.79/mo $42.99/mo
BEST SELLER
Prenatal Multi Powder - Vanilla

Prenatal Multi Powder - Vanilla

4.7
Rated 4.7 out of 5 stars
2,589 Reviews

Our most comprehensive Prenatal Multi (powder form) includes 26 optimal nutrients to support fertility, pregnancy, and postpartum.*

From $41.99/mo $69.99/mo
Prenatal Omega-3

Prenatal Omega-3

4.8
Rated 4.8 out of 5 stars
385 Reviews

Our Omega-3 delivers 2,000 mg of DHA+EPA per serving — 4× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

From $29.99/mo $49.99/mo
Prenatal Pre/Probiotic

Prenatal Pre/Probiotic

4.9
Rated 4.9 out of 5 stars
428 Reviews

Pre/probiotic strains are backed by clinical research and support a healthy vaginal microbiome and baby's microbiome development. Includes 30B CFUs.*

From $35.99/mo $59.99/mo
Sleep + Relaxation Support

Sleep + Relaxation Support

4.6
Rated 4.6 out of 5 stars
314 Reviews

Pregnancy-safe and melatonin-free nutrients, including magnesium and L-Theanine, support a calm mind and optimal sleep quality.*

From $29.99/mo $49.99/mo
Women's Collagen Protein

Women's Collagen Protein

4.8
Rated 4.8 out of 5 stars
186 Reviews

Our grass-fed and sustainably sourced Collagen Protein supports optimal perinatal and women’s health.*

From $29.99/mo $49.99/mo
Women's Multi

Women's Multi

4.8
Rated 4.8 out of 5 stars
148 Reviews

23 nutrients in optimal forms and dosages support women's health, including energy, immune health, and healthy hair, skin, and nails.*

From $25.79/mo $42.99/mo
Women's Omega-3

Women's Omega-3

4.8
Rated 4.8 out of 5 stars
38 Reviews

Our Omega-3 supports women's optimal brain, heart, and hormone health*.

From $29.99/mo $49.99/mo

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Thoughtful inquiry is needed.

Meet The Needed® Standard

Uncompromising Nutrient Levels

Uncompromising Nutrient Levels

Designed to Support Optimal Absorption

Designed to Support Optimal Absorption

 Every Ingredient Vetted by Experts

 Every Ingredient Vetted by Experts

Always Rigorously 3rd Party Tested

Always Rigorously 3rd Party Tested

Backed by Pioneering Science and Clinical Insights

Backed by Pioneering Science and Clinical Insights